In a context where environmental responsibility has become a major concern, companies must rethink how they design their exhibition spaces. The event industry, often criticized for its ecological impact, must now incorporate sustainable practices without compromising the effectiveness of stands. How can visibility and ecological commitment be combined? Here are some concrete solutions:

• Use recyclable and modular materials: Favor honeycomb cardboard, recycled wood panels, and reusable aluminum structures.

• Optimize energy with low-consumption solutions: LED lighting, solar power, and smart energy management help reduce environmental impact.

• Prioritize reusing structures for multiple events: Design modular stands that can be adapted for different trade shows without requiring new fabrication.

Example: Patagonia’s stand at the Outdoor Retailer Show was entirely made from recycled materials and offset its carbon footprint. This approach strengthened its brand image as an environmentally committed company among visitors.