ALCON AMATS – Edition 2020

Ophthalmology Solutions Take Center Stage with an Immersive Experience
Initiated by a global leader in ophthalmic surgery, this exclusive event was held in Casablanca, bringing together eye care professionals to discover the brand’s latest innovations. Designed as a sensory journey blending tradition and technology, it offered a unique immersion into the client’s world, highlighted by refined Maghreb-inspired touches in the décor, scenography, and hospitality.

The experience began with a historical gallery retracing the evolution of the brand’s flagship products — from its earliest innovations to today’s cutting-edge technologies. This retrospective allowed guests to appreciate both the legacy and forward-thinking vision of the manufacturer.

The journey concluded with a fully immersive 3D mapping sequence, projected within a custom-designed space that transported participants into the future of ophthalmic surgery.
A prestigious and inspiring event, carefully crafted to leave a lasting impression and reinforce the brand’s position as a pioneer in its field.