Designing a Stand: From Concept to Reality

Creating a stand is much more than setting up an exhibition space—it’s about offering a unique experience that reflects the brand’s identity and effectively attracts visitors. From concept development to on-site installation, every step must be carefully planned to ensure a result that meets expectations. Here are the key phases of the stand creation process:

• Defining Objectives: Clarify the client’s expectations and needs based on the type of event and target audience.

• Concept & Design: Develop an ergonomic and visually impactful stand, incorporating distinctive elements to stand out from the competition.

• Production: Select high-quality materials, test structures in the workshop, and ensure a flawless finish.

• Installation & Adjustments: Set up the stand on-site, check stability, and optimize the final layout.

• Event Execution & Dismantling: Monitor performance during the event, gather feedback for future improvements, and manage storage or recycling of stand components.

Business Case: At Mobile World Congress, Huawei designed a stand featuring immersive demonstration areas and a VIP zone. The result: a 50% increase in leads compared to the previous edition.